Before brands can take advantage of influencer marketing, they must be able to discover and evaluate would-be partners. As the creative director at Inside-Out Media, Jade Broadus has built meaningful relationships with hundreds of travel influencers.
Under Jade’s leadership, the IOM team has developed a four-step vetting process that goes beyond the numbers, combining the speed of automated tools with the sort of contextual human insight that can’t be replicated by a platform.
Jade’s in-depth guide will show you how to:
- assess an influencer’s content to confirm brand match
- detect evidence of data manipulation and fake followers
- interview top contenders and choose the best partners
