Influencer Marketing 101: Establishing Your Strategy
Before we talk influencers, we need to talk strategy. Don’t have one yet? Inside-Out Media’s influencer, content, and social media experts will sit down with you to discuss exactly every detail of your desires and goals so that we can build out a comprehensive strategy which allows you to punch far above your budget weight. Here is our quick step-by-step guide:
STEP ONE: Define Goals—It’s essential to lock in clear objectives and KPIs from the start. With these in place, we will be ready to determine the right mix of influencers and ideal initiatives for your campaign’s purpose.
STEP TWO: Identify Audience—Successful influencer marketing is about real people building real relationships and genuine conversations, so determining key demographics and geo-targets is the next step in establishing a highly impactful influencer marketing strategy.
STEP THREE: Craft the Approach—Now it’s time to take the reigns of your campaign narrative by establishing the best campaign practices to accomplish your goals. From Insta-meets and influencer trips to giveaways and Twitter Chats, we offer a variety of customised approaches to craft a one-of-a-kind campaign, whether on or offline.
STEP FOUR: Determine your Influencers—We value fit over following, striving for authenticity and organic storytelling above all else. Always ensuring carefully vetted thought leaders, tastemakers, and trendsetters, we’ll work together to determine the best of the best industry influencers to match your campaign strategy.
We offer multi-level strategic consulting services to build trust, grow your brand, and drive customers. Ready to talk? Let’s do it!