So you’re considering an influencer marketing campaign for the first time…what’s next?
IOM’s Creative Director Jade Broadus believes forging and maintaining effective brand relationships is crucial to a successful influencer marketing campaign. From campaign strategy to itinerary creation, an influencer marketing campaign is more than just targeting your brand’s KPI goals. It’s about fostering long-term brand ambassadorships.
In this free guide, Jade will show you how to:
- identify best practices for making that first connection with an influencer
- draft brand brief guidelines and create transparent contracts that will satisfy both your brand and the influencer
- cement an influencer as a brand ambassador post-campaign