5 Hour Energy Campaign Highlights

Behind the campaign As a part of the saturated energy drink market, 5 Hour Energy desired to build brand awareness and find a creative way to stand out with the help of Travel Mindset, Inside Out Media's travel partner.

To meet brand goals, Inside Out Media crafted the ‘One Perfect Day’ campaign—utilizing the power of our influencers to bring attention to 5 Hour Energy's Power Up Your Summer Sweepstakes. Documenting each of their one perfect days in 1 of 5 featured cities through social and blog posts, these local influencers directed consumers to the 5 Hour Energy Sweepstakes landing page, encouraging their followers to purchase a 5 Hour Energy product and enter for the chance to win their own trip!




75.5M Total Campaign
2.7M Total Reach
$278K Earned Media Value

Campaign Highlights

1,222 Total Social Media Posts
17,210 Total Social Media Engagements
3,645 Blog Post Views

Social Media Examples

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