California Walnuts Campaign Highlights
Behind the campaign We Aimed to Drive Awareness & Create Content for California Walnuts' Power of 3 Campaign
California Walnuts was in the midst of designing and activating their #ShareThePowerOf3 campaign, which promoted the omega-3 ALA health benefits found in walnuts. They wanted to create a video that helped spread this message. We came in and curated a group of five influencers that aligned with the brand's values, aesthetics and goals for this campaign. Each influencer created 60 seconds of original video content that was then compiled into one powerful video featuring all five. Each influencer along with Travel Mindset also posted at least one static Instagram post and three stories, hitting a total of 1M impressions. Using influencers as models and actors proved to be a dynamic and resourceful way to amplify content, share authentic stories, and reach more people through the influencers' engaged audiences.
- Travel Mindset created two dark post ads on Facebook to further amplify the content during the campaign. These dark posts generated an additional 71.9K impressions and 174 link clicks for the campaign.
- Each influencer delivered at least 60 seconds of video content that was used in the client’s compilation video.
- Travel Mindset re-shared the influencers’ Instagram stories and included swipe up links to the #ShareThePowerOf3 website to amplify the content, increase brand awareness and drive more website views.