Behind the campaign We Aimed to Drive Awareness & Create Content for California Walnuts' Power of 3 Campaign
California Walnuts was in the midst of designing and activating their #ShareThePowerOf3 campaign, which promoted the omega-3 ALA health benefits found in walnuts. They wanted to create a video that helped spread this message. We came in and curated a group of five influencers that aligned with the brand's values, aesthetics and goals for this campaign. Each influencer created 60 seconds of original video content that was then compiled into one powerful video featuring all five. Each influencer along with Travel Mindset, Inside Out Media's travel partner, also posted at least one static Instagram post and three stories, hitting a total of 1M impressions. Using influencers as models and actors proved to be a dynamic and resourceful way to amplify content, share authentic stories, and reach more people through the influencers' engaged audiences.
