Behind the campaign To Drive Awareness to Corkcicle Products Through Influencer Storytelling
Corky and innovative drinkware brand, Corkcicle, was ready to celebrate their products on a whole new level and tell stories around making every sip an experience. We found two perfect food and wine influencers for the job and planned itineraries for them to embark on the Corkcicle Wine Trail, exploring wineries in Napa and Sonoma. The influencers went exploring, road tripping and picnicking using Corkcicle products to enhance their adventures around Wine Country. They packed their Corkcicle Stemless Glasses, Corkcicle Wine Chiller and even a Corkcicle Canteen—so they would have the best gear to elevate their experience with their newly acquired wines. The two influencers behind this project created vibrant content that generated over 27.8M impressions.
