Corkcicle Campaign Highlights
Behind the campaign To Drive Awareness to Corkcicle Products Through Influencer Storytelling
Corky and innovative drinkware brand, Corkcicle, was ready to celebrate their products on a whole new level and tell stories around making every sip an experience. We found two perfect food and wine influencers for the job and planned itineraries for them to embark on the Corkcicle Wine Trail, exploring wineries in Napa and Sonoma. The influencers went exploring, road tripping and picnicking using Corkcicle products to enhance their adventures around Wine Country. They packed their Corkcicle Stemless Glasses, Corkcicle Wine Chiller and even a Corkcicle Canteen—so they would have the best gear to elevate their experience with their newly acquired wines. The two influencers behind this project created vibrant content that generated over 27.8M impressions.
- The proposed CPM was $2.08 and the actual delivered CPM was $0.89.
- Typical Cost per Social Engagement is $.20 and we saw a 55% higher CPSE than typical campaigns.
- Instagram was the most successful platform in terms of overall engagement, garnering 27,905 Likes and 592 Comments across Travel Mindset, iExplore, and the influencers' pages. Altogether, the influencers and Travel Mindset received more than 228,500 views on all their Instagram stories.
- Travel Mindset and iExplore shared 194 posts across Facebook, Twitter, Instagram, and Pinterest for amplification and added reach. As a result, we exceeded more than four times Travel Mindset's social requirement for this campaign.