Behind the campaign To Engage and Educate New Audiences on RV Travel using Interactive Content, Video & Social
Go RVing was ready to engage, educate and encourage travel in RVs to entirely new audiences. This meant fresh storytelling and angles were needed to capture these new consumers with influencers that reflected those audiences. To meet these goals, we devised a campaign that generated unique influencer & travel expert content from passionate individuals, that was then shared across their various blogs and social channels, along with travel site iExplore. The content was rich in RV excursions and tips — all focused on one-of-a-kind adventures including fishing, hiking and family activities- as a means to reach multiple audiences and touch on a variety of passion points. Written and captured through our experts' and influencers’ unique styles, this content reached audiences in an authentic and creative way with over 96M social media impressions.
