Sun Bum Campaign Highlights

Behind the campaign We aimed to raise Sun Bum's awareness (both IRL and URL) and drive traffic and sales to online retailers.

We teamed up with Sun Bum and designed a fun, innovative pop-up that was focused around community, influencers, the beach, and of course — lots of sunscreen. We curated a group of 5 key influencers and invited them to North Avenue Beach in Chicago, where they swam, engaged with their audiences IRL, and created amazing content that positioned Sun Bum Sunscreen as their favorite summer accessory. With branded giveaways, Sun Bum's 16-foot monkey named Sonny, a banana stand, drone shots and more, this activation was one to remember. We then had 15 amplifying influencers share the #TrustTheBum content across their platforms, helping the activation reach an even larger targeted audience.

Platforms

instagram
instastories

Wrap-Up

14% Increased in Purchase Intent
$18.91 Earned Media Value
23% Increased Social Media Followers

Campaign Highlights

675,560 Views on IG Stories
3,441+ Facebook Likes
34,076+ IG Likes

Social Media Examples

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