Sun Bum Campaign Highlights
Behind the campaign We aimed to raise Sun Bum's awareness (both IRL and URL) and drive traffic and sales to online retailers.
We teamed up with Sun Bum and designed a fun, innovative pop-up that was focused around community, influencers, the beach, and of course — lots of sunscreen. We curated a group of 5 key influencers and invited them to North Avenue Beach in Chicago, where they swam, engaged with their audiences IRL, and created amazing content that positioned Sun Bum Sunscreen as their favorite summer accessory. With branded giveaways, Sun Bum's 16-foot monkey named Sonny, a banana stand, drone shots and more, this activation was one to remember. We then had 15 amplifying influencers share the #TrustTheBum content across their platforms, helping the activation reach an even larger targeted audience.
14% Increased in Purchase Intent
$1.9M Earned Media Value
23% Increased Social Media Followers
- Users shared their own photos and comments from the event in combination with the #TrustTheBum hashtag. The props and giveaways made for great, beachy photo-ops with friends.
- Comments, shares, and engagement populated most around the theme of summer and the beach. Users shared their excitement for the event, their love for the beach, summers in Chicago, and different Sun Bum products that they know and love.
- The influencers shared on Instagram Stories before the event, noting their excitement for the event, inviting others to attend, and sharing sentiment around the Sun Bum brand. Turnout was amazing.
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