Travel Nevada Campaign Highlights

Behind the campaign Our Aim was to Promote Tourism to Nevada by Showcasing the Variety of Road Trips in the State

We sent five influencers to different locations in Nevada to travel some of the road trip options in the state. Each of our influencers were chosen to speak to a niche demographic Travel Nevada wanted to reach, and they each documented their experiences through social media posts, blogs and videos. The campaign was bolstered by interactive travel guides, a Twitter chat and the use of amplification influencers for added promotion

Platforms

Wrap-Up

187M Total campaign
impressions

$1.5M Earned media value

9.2M Total reach

@theamericanfieldtrip

Campaign Highlights

The campaign exceed its goal by more than 120M impressions.
Each influencer reported positive feedback from their followers during and after the trip. The content was engaging, exciting, and the locations were well-suited for each influencer's niche.
Our Twitter chat saw more than 2700 tweets during the hour-long chat.
"We had a great time! Nevada was full of amazing surprises, and I think my audience was very surprised too." -@CalSnape

606.1K Total Instagram engagement

7650 Blog post views

3406 Total social media posts

Social Media Examples

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