Behind the campaign Buy a Car, Get a Trip: Instagram & Influencer Video Campaign Sky-Rockets Engagement
Volvo Cars and Visit Sweden were looking to tap into Instagram influencers for a visual storytelling experience. The purpose of this campaign was to get consumers talking about Volvo's new "Buy a Car, Get a Trip" program, where new Volvo car buyers could win a trip to Gothenburg via SAS Airlines. They would then get to see the Volvo factory and adventure around West Sweden. We sent three influencers on this journey over the course of a year to explore the area through a variety of road trips in a Volvo vehicle. We then continued the partnership with additional content promotion post-trip. These influencers shared engaging and vibrant content that revealed the power in authentic influencer storytelling, reaching over 77.5M impressions and nearly 60K video views.
